FELICIA ITEJI
T2 has announced a strategic collaboration with Carnival Calabar as the Digital Technology partner, debuting its new customer-focused mobile app, MyT2. This rollout of the app as the official digital companion for Carnival Calabar underscores T2's ambition to become Nigeria's most trusted digital lifestyle partner for young people, families, creators, digital-first users, and businesses.
According to T2 CEO, Obafemi Banigbe, the introduction of MyT2 marks a shift toward deeper customer-centric innovation, reflecting the realities of how Nigerians now live and connect. He noted that people want more than basic connectivity, they want technology that simplifies everyday tasks, strengthens relationships and supports both work and leisure. MyT2, he said, was designed to bring these moments together in a single, intuitive space.
As the app makes its festival debut, Carnival Calabar attendees will enjoy a richer and more organized experience through Festive Mode, a feature built specifically for major cultural celebrations. Festival-goers will have access to real-time schedules, ticket information, curated experiences and vendor listings, enabling them to navigate events more easily and stay connected to the excitement, whether on the ground or following remotely. This marks the first time the festival will be supported by a unified digital guide.
Beyond the festival, MyT2 offers a suite of everyday benefits for all T2 customers and festival participants. Users can buy, borrow or share airtime and data; manage their spending and communications in one place; and create or join T2 Hives, where families, student groups, work teams or friends can pool and monitor shared resources. The app also integrates the 9SB Wallet, allowing users to send and receive money securely and pay for T2 services, with additional financial features set to roll out as the ecosystem expands. Subscribers can also reserve personalized phone numbers, book appointments for SIM registration or SIM swap to avoid queues, and manage their communication preferences through an enhanced Do Not Disturb (DND) tool.
Banigbe noted that partnering with Carnival Calabar reflects T2’s broader mission of using technology to strengthen cultural expression and community engagement. By serving as the festival’s digital technology partner, T2 aims to ensure a seamless, accessible and engaging experience for millions of Nigerians and global followers.
The debut of MyT2 at Carnival Calabar represents a milestone in T2’s transformation following its transition from 9mobile, with more lifestyle-driven innovations expected as the brand expands its digital-first strategy.
