DEBORAH EWEJE
QNET, a global wellness and lifestyle company, has unveiled plans to revolutionise its operations in Nigerian market in 2026, stressing that it is poised to reposition ethical direct selling as a transparent and regulated pathway to micro-entrepreneurship, ensure compliance and consumer protection and continue to offer high quality wellness products through its proactive innovations.
The company which described Nigeria as a strategic market within QNET’s African operations, said it would intensify public education on direct selling, deepen institutional partnerships, and reinforce transparency to address persistent misconceptions.
Speaking during a virtual media parley with the theme: "Setting the Narrative for the Year Ahead.", Mr. Ayokunmi O. Solesi, General Manager, QNET Nigeria, gave insights of what the company would be doing in 2026 and beyond to gain more grounds in Nigeria’s market space.
According to Solesi, “We have moved away from being reactive to proactive in our operations. Our strategy in 2026 is going to be built on three pillars- (1) Entrepreneurship Opportunities (2) Compliance and Consumer Protection, and (3) Product Innovation.
According to him, “In 2026, QNET’s strategy will rest on three pillars: expanding entrepreneurship opportunities through ethical direct selling, strengthening compliance and consumer protection mechanisms, and advancing research-driven wellness products to meet evolving consumer needs.
“The company maintains zero tolerance for brand misuse, fraudulent recruitment, or activities that undermine regulatory standards, noting that stronger collaboration with law enforcement agencies, regulators, and the media will remain a priority,”
“With narratives grounded in facts and consistency, trust will continue to grow,” Solesi said, expressing optimism about the company’s outlook for 2026.
QNET’s Public Relations Manager for Sub-Saharan Africa, Mr. Francis Kojo Sam, emphasized the relevance of the media for the company’ssuccess, noting that the media to be the company’s “amplifier and launchpad”. The purpose of this engagement is to provide journalists with direct access to QNET’s leadership while contributing meaningfully to ongoing conversations around transparency, collaboration, and storytelling - ultimately helping to shape the narrative for the year ahead.
QNET believes that this interactive session will enhance public awareness, shape brand perception, and strengthen relationships with the media. By fostering open communication and collaboration, there will be accurate and informed reporting that align with priorities for 2026.
Also speaking, Regional Legal Counsel, Keasi Fredua Agyeman Danso, described the media as a critical partner in ensuring accurate public information and preventing the spread of misleading narratives about the company’s business structure.
“We discover that there are times the media want to spread the news of what we are doing, but sometimes, they don’t have adequate information about what they want the public to know.
“This is one of the reasons for this meeting. We want deepen collaboration with the media so that they can have proactive information for sharing and access to credible sources for our consumers’ protection and regulatory confidence,”
The event moderated by Kolade Dominate, brought together journalists, company executives, and stakeholders who discussed priorities for the year ahead and the role of transparent communication in shaping public perception.
