FELICIA ITEJI
QNET, a global e-commerce and direct-selling leading company, has reiterated its commitment to empower more people through deployment of direct sales across the globe.
The firm which is known for providing top-tier lifestyle and wellness, gave the assurance during the second QNET VCON 2024 Media Experience sharing webinar which held on Thursday, October 3, 2024.
Speaking at the event, Akeem Ajisafe, Managing Director of Transblue Limited, QNET Nigeria’s legal partner stressed the significant potential of the direct selling industry for Nigerian entrepreneurs.
According to him, “Direct selling provides entrepreneurs with a unique opportunity to harness their skills and build successful businesses with minimal investment.
"The direct selling market, which is valued at about $167,694 million as of 2023, is projected to reach around $204.89 billion by 2032 to speed up economic growth in Nigeria. This growth presents a great opportunity for entrepreneurs to leverage the direct selling business model to enhance their economic prospects with minimal capital."
Ajisafe further highlighted the misconceptions about direct selling in Nigeria, stressing the need to differentiate between legitimate direct selling companies and pyramid schemes.
“QNET is dedicated to ethical practices and transparency,” he added.
On her part, Theodocia Naana Quartey, Senior Legal Counsel for QNET, Sub-Sahara Africa, said that QNET, during the convention which holds twice a year, brings together a diverse assembly of marketing professionals, experienced business leaders, and global entrepreneurs associated with the QI Group’s flagship business in Penang, Malaysia.
She disclosed that during V-Conventions, QNET extends invitations to selected journalists from media outlets in Nigeria to experience this important event saying that this year’s convention attracted over 8000 attendees.
In her words: “The just-concluded V-Convention in September 2024 brought together over 8,000 attendees from over 30 countries. The theme of the event was ‘Unstoppable,’ emphasizing QNET’s unwavering commitment to innovation and sustainability.”
Quartey added that V-Convention continues to provide a platform to empower individuals and communities worldwide and champion innovation and sustainability through deepening product knowledge, engaging with experts, and experiencing dynamic demonstrations.
The unique event affords attendees the opportunity to benefit from business training sessions, motivational speeches, and product exhibitions, providing them with invaluable personal and professional growth opportunities.
She said that QNET’s direct-selling business model, driven by e-commerce, has empowered millions in over 100 countries to transform lives while allowing them to pursue their aspirations and goals.
“V-Convention is a platform where QNET’s Independent Representatives (IRs) and industry leaders share knowledge, experiences, and best practices. It offers insights into product innovations and effective sales strategies, helping IRs achieve their goals, attain financial independence, and build connections that foster collaboration and partnerships across borders," she explained.
The webinar moderated by Veronica Dan-Ikpoyi, Broadcast Journalist, engaged Journalists who attended the September VCON 2024 share their experiences. They include Peter Oluka, Editor, Tech Economy and Sulaiman Aledeh, International Journalist, Editor-at-Large.
Both of them commended QNET and even advocated the decentralisation of the V-convention so that the continent of Africa can profit more from its numerous benefits.
QNET’s V-Convention 2024 recently held in Penang, Malaysia and attracted over 8,000 participants from 30 countries, featuring product demonstrations, workshops, and networking opportunities.
