TOLU JOHNSON
QNET, a global leader in direct selling focused on wellness and lifestyle products, on Wednesday, October 15, 2025, hosted journalists who attended V Convention (V-CON 2025 last month to share their firsthand experience during their journey to Malaysia.
The latest webinar meeting themed “Beyond VCON: Media Insights from VCON 2025,” was moderated by Telma Ilems engaged two prolific Journalists who attended the September 2025 edition of V-CON and some previous attendees.
Adeyemi Adepetu, Deputy Business Editor and ICT Editor at The Guardian Newspaper, described the Malaysian convention as an “immersive and inspiring experience.”
In his words: “Though, we were two days behind schedule, the experience was quite exciting. From the airport reception to the global networking sessions, it was a top-notch experience. QNET’s hospitality and its commitment to empowering communities were evident everywhere. All the products I saw there and the ones I came back to Nigeria with are wonderful.”
Also narrating her experience, Juliet Umeh, Assistant High-Tech Editor at Vanguard Newspaper, said the V-CON has made a lifelong and memorable impression on her.
“It wasn’t just about covering a business event; it was an experience that celebrated community, innovation, and resilience. It’s an unforgettable journey of purpose and possibility. I saw firsthand how QNET’s ‘Raise Yourself to Help Mankind (RYTHM)’ philosophy is lived out through its empowerment and wellness initiatives,” Umeh enthused.
Speaking at the latest meeting, Mr. Ayokunmi Solesi, General Manager, QNET in Nigeria, said the company’s focus is to give people true meaning to life through its range of products.
He reassured its existing and potential customers of making their lives better through empowerment, innovative products and partnerships.
According to Solesi, “QNET is not just talking about how to sell products, but we are also talking about how to build responsibly, how to grow values, how to make success, how to make sure the success stories are shared, not in a selfish way, but in a way that to ensure that we are pulling other people up also. So for me, it means that true entrepreneurship is not just about making profits, and that's what QNET is showing at the moment, and will continue to do. Simply put, QNET creates opportunities, adds values, and also uplifts others.”
Commending QNET for the unique opening created for Journalists to experience the ecosystem of the company, Solesi said V-CON has been giving Journalists in Nigeria and beyond the opportunities to explore the context and culture of QNET so that they can tell their stories better.
“V-CON is a major milestone in QNET. So, it gives us the opportunity to see how far we've come as a company and also as a community.
“And for us in Nigeria, it's also special because we maintain consistency. Before this webinar started, I have heard people saying they were there in 2022, 2023 and last year. I'm glad that the consistency has remained.
We always want to hear from them, listen to their experience and understand the QNET culture and what they got from it,” he said.
Sulaiman Aledeh, journalist and media executive and currently the Managing Director of Edo Broadcasting Broadcasting Service (EDCS) highlighted the human-centered essence of QNET’s business model and urged the company to create more channels where people can have easy access to its products.
“At VCON, I saw that QNET is not just a company; it’s a movement to elevate lives. Every product and story connects to helping people live better. Moreover, I believe more people are craving for these unique products, especially when the ones they had get used up and they want to reorder. QNET can create veritable channels where they can get the products,” Aledeh noted.
The session ended with a collective call for greater collaboration between the media and QNET to promote transparency, ethical entrepreneurship, and a deeper understanding of the direct selling industry across Africa.
